Selected work

Bringing corporate, consumer, and dealer journeys into one connected Shopify ecosystem.

≈ +200% Product Catalog entry visits in a two-month A/B test.

Making an AR platform easier to understand, from the homepage to its key user journeys.

12% relative sign-up conversion increase after the combined experience launched.

Helping people find, join, and track social fitness challenges.

MVP informed by ≈ 50 survey respondents and five interviews; in development with an engineering partner.

Research-informed B2C/C2C prototype spanning discovery, Product Detail, cart, checkout, tracking, review, and repeat purchase.

A two-sided mobile concept for reporting campus issues and coordinating repairs.

A mobile concept for sharing artwork, saving references, and following other creators.

A concept identity built around minimal forms, muted color, and tea-inspired imagery.

A collaborative academic brand concept developed from logo structure through a mobile prototype.

Character, environment, sequence, and final-motion craft from a self-directed animation project.

Selected academic studies in type specimens, illustrated letterforms, and graphic composition.

A promotional concept pairing 1950s and 1960s Japanese references with bold contemporary color.