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Rui Duan

Hollywood Bowl concert campaign

Client / context
Promotional Concept
Timeline
2020
Role
Graphic Designer
Status
Concept
Hollywood Bowl concert campaign shown as a two-part street-banner system

At a glance

A promotional concept pairing 1950s and 1960s Japanese references with bold contemporary color.

Collaboration
Independently developed the creative brief, illustration, campaign system, and mockups.
Status
Self-directed campaign concept completed in 2020.
Services
  • Creative Brief
  • Illustration
  • Poster Design
  • Campaign System
  • Mockups

Overview

This project imagines a Hollywood Bowl campaign for Japanese singer Kenji Sawada. I developed a visual direction based on mid-century Japanese references and strong color contrast.

Campaign system

The selected direction extends one illustration and color system across posters, outdoor placements, merchandise, packaging, and social posts.

The applications shown below are concept mockups.

Selected campaign applications

Hollywood Bowl concert campaign applied to the front and back of a black hoodie
The merchandise application preserves the portrait-led front and a simpler venue mark on the back.
Hollywood Bowl concept campaign across outdoor, merchandise, and social formats
The visual system is extended across concept placements and applications.

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