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Rui Duan

Futura type specimen

Client / context
Academic Project
Timeline
2019
Role
Graphic Designer
Status
Delivered
Finished Futura specimen table of contents spread

At a glance

An academic booklet refined through three rounds of layout and typography.

Collaboration
Independently designed and refined the specimen through three versions.
Status
Completed academic booklet.
Services
  • Typography
  • Editorial Layout
  • Illustration
  • Print Design

Overview

I designed a 16-page specimen that examines Futura’s history, forms, family, and use. Across three versions, I simplified crowded layouts, corrected logo colors, improved paragraph alignment, and reduced the palette to blue, red, beige, and purple.

Three rounds of refinement

Early Futura specimen spreads with denser layout treatments
Early spreads established the geometric direction but needed a clearer hierarchy.
Before

Early versions

The first layouts carried more competing elements, alignment issues, and a broader palette.

Final Futura alphabet and numeral specimen spread
Overlapping letterforms and a limited palette present the Futura character set with a clearer rhythm.
After

Final booklet

The final version simplifies the layout, tightens alignment, and limits the palette.

Outcome

The completed academic booklet uses geometric forms and page titles to echo Futura while keeping the type specimen in focus.

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