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Rui Duan

Feather identity system

Client / context
Academic Group Project
Timeline
2020
Role
Brand Design Lead / Contributor
Status
Delivered
Feather wordmark and symbol variants on light and dark backgrounds

At a glance

A collaborative academic brand concept developed from logo structure through a mobile prototype.

Collaboration
Led and contributed to a four-person academic group project spanning identity, illustration, typography, and a mobile-app prototype.
Rui Duan · Luying Niu · Ziran Yin · Seleste Gaona
Status
Completed academic group concept and prototype.
Services
  • Branding
  • Illustration
  • Typography
  • Mobile App Design

Identity direction

The team developed Feather as a connection-focused mobile-video concept. The identity combines a handwritten wordmark, paired leaves, and a conversation-shaped enclosure to connect the themes of communication and lightness.

Selected identity system

Feather final wordmark, paired-leaf symbol, and Friend Family Future tagline
The final lockup brings the wordmark, conversation outline, leaf pair, and tagline into one mark.
Feather primary logo with wordmark, leaves, and conversation outline
The primary lockup combines the name with the leaf and conversation motifs.
Feather identity color palette in green, coral, teal, cream, and charcoal
A restrained palette supports the identity across light and dark contexts.

NEXT PROJECTS

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