All work

Live product ecosystem · approximately 90% ownership · a two-month A/B test increased Product Catalog entry visits by approximately 200%.

Shipped responsive UI/UX · real user feedback · 12% relative sign-up conversion increase after the combined experience launched.

Research-informed MVP · approximately 50 survey respondents · five user interviews · active development with an engineering partner.

Research-informed B2C/C2C prototype spanning discovery, Product Detail, cart, checkout, tracking, review, and repeat purchase.

A two-sided mobile concept for reporting campus issues and coordinating repairs.

A mobile concept for sharing artwork, saving references, and following other creators.

A concept identity built around minimal forms, muted color, and tea-inspired imagery.

A collaborative academic brand concept developed from logo structure through a mobile prototype.

Character, environment, sequence, and final-motion craft from a self-directed animation project.

Selected academic studies in type specimens, illustrated letterforms, and graphic composition.

A promotional concept pairing 1950s and 1960s Japanese references with bold contemporary color.

An academic booklet refined through three rounds of layout and typography.